The latest news RELEASES, PRESS RELEASES and developments from diy doctor and our associates
DIY DOCTOR NEWS PAGES UPDATE
Due to the popularity of our Blog, Facebook and Twitter pages we have now moved our news information services over to these areas so for all the up to date DIY Doctor, building, construction and DIY Doctor associates news click on any of the links below:
Archived News Page Stories Follow Below:
Sealer-seal-sealant.co.uk take on presentation of the "Cleaning and Sealing Natural Stone Floors" project on DIY Doctor. Sealer-seal-sealant.co.uk specialise in sealing and cleaning products for a great deal of surface types including granite, slate, marble, limestone, sandstone and also a variety of cleaning and sealing solutions for natural stone. For more information on their products and services click here and go to the Cleaning and Sealing Natural Stone Floors project
Here is a press release sent to us from one of our advertisers, Permaroof UK, regarding their rubber membrane for flat roofs:
PRESS RELEASELeading UK importer for Firestone Building Products, Permaroof UK LTD are currently promoting Firestone Rubbercover. It is a long term solution to the age old problem of flat roofs, aimed at the residential market.
For over a century Firestone has been a trusted name in quality rubber products and technology. Since 1980 more than 1,000,000,000m2 of Firestone EPDM membranes have been installed on roofs worldwide. This performance has positioned the company as a leading manufacturer of EPDM roofing membranes.
Previously only available to registered and trained installers, Firestone Rubbercover can now be purchased through Approved Stockists. An easy to fit, cold applied system makes it a very appealing product to roofers, builders, home improvement companies etc and of course the ever growing DIY market. With the current credit crunch, more and more people are turning to ‘do it yourself’ which makes the Firestone Rubbercover System the perfect product in these pressing times.
The Firestone Rubbercover System offers a unique combination of features and benefits which have been demonstrated on hundreds of thousands of exposed roofs around the world. Life expectancy up to 50 years, Large seamless sheets, Eco Friendly, Flame free application, and highly flexible.
In addition to the Firestone Rubbercover, Permaroof UK are also offering their unique and patented ‘Permaroof System’ Another new product to hit the UK market. This product compliments the rubber roof system as already proven during our pilot scheme.
For more information visit the DIY Doctor project Flat Roof Repairs presented by Permaroof UK Ltd
DIY Doctor add Social Bookmarking links to site. On many pages of DIY Doctor you will now find a "Bookmark" bar. These bookmarking bars allow you to add DIY Doctor pages to your favourite social networking and bookmarking sites such as Facebook, MySpace, Twitter and Delicious. Once added you can then share these pages with your friends and family via your chosen networking medium. Bookmarking bars can be found towards the top right hand side of DIY Doctor pages.
As you may have read in the news post below DIY Doctor appeared on the BBC National Business News on Monday the 13th of April.
Click through to the DIY Doctor YouTube channel and watch the video - www.youtube.com/user/TheDIYDoctor
DIY Doctor now on YouTube!! Over the coming weeks and months we will be producing a series of How To videos to support many topics covered in our DIY Projects section the first being How to Hang a Door. Go to YouTube and search for "Hanging a door in 5 minutes". Watch this space for more video content!!
15 April 2009:
DIY Doctor launches a new monthly competition - for only £2.00 you could win a course in Plastering, Bricklaying, Tiling or Decorating with The DIY School PLUS £100 of Screwfix Vouchers!
All you have to do is answer a question and follow a few simple instructions. (Competition now closed)
05 April 2009:
DIY Doctor to make TV appearance:
On Easter Monday 13 April 2009 DIY Doctor will appear on BBC National Business News to discuss the benefits of Improving over Moving. The program will appear at 06:50 and 07:50 on BBC1.
02 April 2009:
DIY Doctor featured in Property News.
In an in depth article on DIY during Bank Holiday weekends, DIY Doctor reminds enthusiasts that DIY is essentially building or construction work done by amateurs. Building Regulations apply to many aspects of DIY work as do all of the health and safety standards builders are expected to work to. Every year over 80,000 DIY enthusiasts are treated in hospitals for accidents which could have been avoided with proper planning and correct use of tools and equipment.
To read the full article click on Property News, above.
DIY Doctor issues press and news release to say that Advertising agencies in the UK must take some responsibility for the huge number of small businesses failing every year.
Full press release below. To read more about marketing a small business and how to avoid "Badvertising" click on the link.
Badvertising helping to cripple UK economy
Badvertising, or getting less return from advertising than they spent, is costing British companies an estimated £10 billion every year.
Working from figures given to the Advertising Association by WARC (World Advertising Research Centre), businesses in the UK are spending over £19 billion every year on adverting in all forms of media. Because terrestrial advertising (Radio, Newspapers, and Magazines etc) is not working, more and more businesses are turning to the web.
It has long been established that over 50% of all advertising spend is wasted. This means that British companies are literally wasting over £10 billion every year. This is the primary reason why approximately 50% of start-up companies in the UK do not make it past their first year.
Mike Edwards, a marketing executive for top DIY website, DIY Doctor says:
“Badvertising is a word we invented in January to try and hit the headlines to help more businesses survive. With so many businesses coming to the web to advertise, is it easy to differentiate between the good advertisers and the badvertisers. The Badvertising Companies offer no advice to the business about how to run a successful advertising campaign. Badvertising companies on the web should be measuring the effectiveness of their advertising using statistics programs and reporting these statistics to their customers. If response to an advert is not good, the advert should be moved to a more productive page or additional advertising should be given to create value for the customer. These programs are free with the most notable and easy to use being one from the top search engine Google.
Badvertising is not limited to the web. Radio campaigns, local and National newspapers make no attempt at helping a small business get to grips with marketing, which is absolutely vital for every business. Every Badvertiser should tell every business that buys advertising how to measure the response from that advertising. This applies to even basic information like asking the caller how they found you. If you do not know where your customers are coming from, how do you know where to target yourself?
Businesses themselves should take responsibility and do more research into marketing. The libraries are full of books like “Marketing for Dummies” They contain the basic advice that businesses need. There are thousands of free marketing tips all over the web and we will be devoting an entire web site section to it in April. Most small businesses believe that marketing is for the “big boys” but knowing how to position a one man bakery in the market is the answer to the question “Who ate all the pies”. The most important element in business is shared by every single company in the world. Customers. Without customers, we won’t sell pies. Every company needs to market themselves in one way or another but Badvertising can cripple companies in a very short time. It needs to be stamped out now.”
You can find out more about Badvertising, and how to avoid it, by contacting Mike Edwards of DIY Doctor on info@diydoctor.org.uk or click here to visit the Marketing, Advertising and PR for Small Building Businesses project
If you would like to download the above information as a pdf click here
DIY Doctor at Grand Designs Live
DIY Doctor has been asked to present six seminars at the Grand Designs Live exhibition at the Excel Arena in Docklands, London, on 03 May 2009. The seminars will include, How to repair a burst pipe pipe after a winter freeze, How to get a door to fit an old door frame, How to plaster a wall nice and flat, Bathroom Tiling made easy, and a comic presentation of the DIY Disasters we have witnessed in 10 years of helping DIY enthusiasts.
If you would like to meet some of the DIY Doctor team, please come along and we will buy you coffee. We can be found in the HOW TO Theatre from 11am.
